Gannett Fleming

  • Digital Advertising Assistant

    Job Locations US-PA-Camp Hill
    Job ID
    2018-4992
    # of Openings
    1
    Job Category
    Communications / Marketing / Graphics
    Employment Status
    Part-Time
  • Company Overview

     

    At Gannett Fleming, we believe in improving the lives of the people we serve. We believe in innovation and social responsibility. We believe in the diversity of our team and the creative solutions they provide. We believe in embracing change and emerging technologies while maintaining an unmatched standard of quality. We believe in creating an environment where employees can thrive at home and at work. We believe in engaging our employees, building lasting relationships with our clients, and, in turn, making a difference in the world.

     

    Excellence Delivered As Promised. It’s more than a slogan. It’s our standard. It’s the expectation we place upon ourselves as individuals and as a company. It represents our commitment to our valued clients, industry partners, and employees. It’s our earnest pledge to do what we say. It’s the core of who we are as a firm and the foundation upon which all of our relationships and projects are built.

    What You Will Do

     

    As Digital Advertising Assistant, you will oversee digital ad campaign management and reporting, including paid search, display, remarketing, email, and social campaigns, optimizing budgets across campaigns and within ad groups/placements. You will manage website tracking/reporting across all corporate and Talent Acquisition Group/Recruitment accounts. Under the direction of the Digital Communications Manager, you will produce detailed marketing reports for analysis and review, utilizing Google Analytics and other Google tools to report on key metrics and interpret data. You will manage prospect/customer databases for email marketing campaigns and optimize budgets for social media advertising campaigns. You will contribute tactically to strategic SEO plans, monitor the status of client websites, and contribute to website and campaign reports with statistics and insights gained from day-to-day campaign management.

     

    You will maintain the basic functionality of a collection of Wordpress websites to ensure plugin compatibility and execute core updates. You will manage and maintain various third-party services, identify and help troubleshoot technical issues and work with team to resolve, and thoroughly test creative assets prior to campaign launch to ensure ads will display properly across various devices. You will prepare optimization reports and adjust campaigns as needed to exceed KPI goals, as well as continue to improve upon past performance. You will collaborate with developers/a programmatic team and/or third-party partners to identify new advertising opportunities and troubleshoot delivery issues. You also will coordinate with internal and external teams to complete ad hoc projects and initiatives as needed, as well as cultivate leads and potential sales opportunities. You will NOT be required to perform graphic design and will work with our Digital Graphics Designer for all graphics projects. This position will be based in our Camp Hill, PA office and is a part-time opportunity.

    Minimum Qualifications

     

    • A BA/BS Degree required or equivalent in a related field
    • Demonstrated proficiency in Excel
    • 1-2 years of experience managing paid search (PPC) campaigns in Google Adwords, tracking website results using Google Analytics, executing email campaigns through a marketing automation tool, and tracking digital media tactics

    • Experience with implementing event tracking for links and conversion reporting
    • In-depth knowledge of analytics reporting across multiple platforms and systems
    • Submission of portfolio samples required (either through PDF attachment or link to online portfolio).

     

     

    Life at Gannett Fleming

     

    For more than 100 years, we’ve been a leader in global infrastructure solutions with a focus on planning, design, technology, and construction management services for a diverse array of markets and disciplines. Across more than 60 offices, 2,000+ highly qualified professionals are united in an unyielding commitment to deliver excellence to every client and every project, every day.

     

    Gannett Fleming is an Equal Opportunity Affirmative Action Employer, including veterans and disability status. Gannett Fleming Inc. will not sponsor an employment visa (e.g., H-1B visa), including any visa renewal during employment, for any candidate for this position. No relocation assistance will be provided for this position. Local residents will be given preference.

     

    NO AGENCIES PLEASE: Unsolicited resumes from third party agencies will not be accepted.

     

    Location:
    Working Hours: 8 AM – 5 PM
    Employment Status: Full-Time
    Internal Requisition ID:

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